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The PHERCC matrix. An ethical framework for planning, governing, and evaluating Risk and Crisis Communication in the context of Public Health Emergencies @ EACME 2023
Risk and crisis communication (RCC) is a current ethical issue subject to controversy, mainly due to the tension between individual liberty (a core component of fairness) and effectiveness. In this presentation, based on a paper published in the American Journal of Bioethics, we propose a consistent definition of the RCC process in public health emergencies…
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The PHERCC Matrix. An Ethical Framework for Planning, Governing, and Evaluating Risk and Crisis Communication in the Context of Public Health Emergencies
Risk and crisis communication (RCC) is a current ethical issue subject to controversy, mainly due to the tension between individual liberty (a core component of fairness) and effectiveness. In this paper we propose a consistent definition of the RCC process in public health emergencies (PHERCC), which comprises six key elements: evidence, initiator, channel, publics, message,…
